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Why Hiring a Copywriter is Important (and also bordering on essential if you want your business to survive)


January,22 2022

Why Hiring a Copywriter is Important

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Cape Town


Copywriters are often thought of as people who simply write copy for ads or marketing collateral. But a good copywriter can do so much more than that. A good copywriter can be the difference between a successful business and one that flounders. Here’s why hiring a copywriter is important (and also bordering on essential if you want your business to survive).


Copywriters Know How to Write Good Copy

Let’s get the obvious reason out of the way first: copywriters know how to write good copy. That might not seem like such a big deal, but it’s actually vitally important. The fact is, writing good copy is hard. It’s an art, not a science. And it’s a skill that very few people have. So if you’re not a natural-born wordsmith (and let’s face it, most of us aren’t), it’s probably best to leave the task of writing your company’s marketing materials to someone who knows what they’re doing.


Copywriters can Help You Find Your Voice

When you’re trying to sell something, it’s important that you have a strong voice—a voice that conveys confidence, authority, and trustworthiness. But finding that voice can be difficult, especially if you’re not used to thinking about these things. That’s where a copywriter comes in. A good copywriter will help you find the right voice for your brand and then make sure that all of your company’s marketing materials are consistent with that voice. As a result, you’ll come across as confident, authoritative, and trustworthy—exactly the characteristics you want your potential customers to associate with your brand. 


Copywriters Know How to Tell a Story

People love stories. And when you’re trying to sell something, stories are one of the most powerful tools in your arsenal. Stories engage our emotions and make us care about things that we otherwise would have no interest in. So if you want people to actually pay attention to what you’re selling, it pays to hire a copywriter who knows how to tell a story. 


A good copywriter knows how to take complex information and make it easy to understand for the average person. They’ll distill everything down to its most essential points and present it in a way that’s easy to digest. 

-And lastly, copywriters are experts at crafting persuasive arguments. If you want to convince people to buy your product or service, a good copywriter can help you do just that.