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Why Good Website Copy is Like a Fine Wine

Wine is fine

January,22 2022

Why Good Website Copy is Like a Fine Wine

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Cape Town

Wine is fine

Just like a fine wine, good website copy has many layers and complexities that can take years to perfect. Okay, maybe not years, but you get the point. Engaging, well-written website copy is important for several reasons: it helps improve your SEO, it positions you as an authority in your industry, and it drives traffic to your website. 

Let’s start with SEO. Search engine algorithms are constantly changing and evolving, but one thing remains constant: quality content is still king. In order to ensure that your website is being seen by as many people as possible, you need to make sure that your website copy is keyword-rich and informative. Google loves fresh content, so the more often you update your website with new blog posts or product descriptions, the better. 

In addition to helping with SEO, good website copy also positions you as an expert in your field. If you can communicate complex ideas in a clear and concise way, that shows potential customers that you know what you’re talking about. And when it comes to making a purchase decision, people are more likely to buy from someone they perceive as an authority figure. 

You Have to Stand Out from the Competition

There are a lot of businesses out there vying for attention online. If you want people to choose your business, you need to make sure your website copy is engaging and convinces people that you are the best option. This means having a strong value proposition, using powerful language, and being clear about what sets you apart from the competition. 

People Don’t Read Online (They Skim)

When people are reading online, they are not reading word for word like they would a book. They are skim reading, which means they are quickly scanning the text for keywords and phrases that catch their attention. This is why it’s so important to use headlines, subheadings, and bullet points to break up your text and make it easy to scan. 

You Need to Speak Your Customer’s Language

If you want your website copy to be effective, you need to speak your customer’s language. This means using terminology they will understand and address the pain points they are experiencing. When you do this, you build trust and credibility with your target audience, which makes them more likely to do business with you. 

Finally, good website copy drives traffic to your site. The whole point of having a website is so people can find you online, right? Well, if your website copy is dull and uninteresting, people are going to click away pretty quickly. On the other hand, if your website copy is engaging and informative, people will stick around—and maybe even make a purchase. 

By following these simple tips, you can easily write web copy that’s both informative and engaging—without putting your readers to sleep in the process! Just remember to keep your audience in mind, use persuasive language, and back up your claims with evidence. And if you get stuck along the way, don’t hesitate to ask for help from a professional copywriter.