Down Dog Copy

Down Dog Copy Logo

How to Write Good Product Descriptions (by Someone Who Has Never Done it Before)

Descriptions

March,22 2022

How to Write Good Product Descriptions (by Someone Who Has Never Done it Before)

Detail of project

pending_actions_FILL0_wght400_GRAD0_opsz48-1.png

543 words

store_FILL0_wght400_GRAD0_opsz48-1.png

Blog Post

carbon_location.png

Cape Town

Descriptions

If you’re anything like me, you’ve probably never written a product description before. And that’s okay! There’s no need to be ashamed. Luckily, I’m here to help. With my vast wealth of expertise and experience in the field of not writing product descriptions, I think I’m more than qualified to give some tips on how to write good ones. Let’s get started, shall we?

1.Figure Out What Makes Your Product Unique

The first step in writing a good product description is understanding what makes your product unique. Why would someone want to buy your product over another similar product? This can be anything from the quality of the materials to the unique design. Once you know what it is that makes your product special, you can highlight those features in your description.

2.Keep it Short and Sweet

The first rule of writing good product descriptions is to keep them short and sweet. No one wants to read a novel-length description of a single product. Be concise and to the point. Give the customer all the information they need to know without putting them to sleep in the process. After all, you want them to buy your product, not take a nap!

3.Know Your Audience

Before you start writing, it’s important to know who your audience is. Are you selling to businesses or consumers? What age group are you targeting? What are their interests? Knowing your audience will help you determine what kind of tone to use in your product descriptions. For example, if you’re selling children’s toys, you’ll want to use a different tone than if you’re selling business software 

4.Use Evocative Language 

While it’s important to be specific, that doesn’t mean your product descriptions have to be dry and boring. On the contrary—the best product descriptions are both specific and evocative. They paint a picture in the customer’s mind of what it would be like to use the product, and they make them feel an emotional connection to it. So don’t be afraid to inject a little personality into your writing! Just make sure not to go overboard; keeping things professional is still important. 

5. Write from the Customer’s Perspective

One common mistake people make when writing product descriptions is writing from the company’s perspective instead of the customer’s. This is a big no-no! Your job is to sell the customer on why they need your product, not brag about how great your company is. Talk about what the customer will get out of using your product, not what features it has. Features are important, but benefits are what really sell products. 

6. Ask for feedback (then actually listen to it!). You can have the best intentions in the world, but at the end of the day, only your customers can tell you if your descriptions are working for them or not. Ask for feedback often, and then take that feedback seriously when making changes—after all, they’re the ones who matter most! 

Writing good product descriptions isn’t easy – but it is important! By following these simple tips, you’ll be well on your way to crafting descriptions that will help boost sales and keep customers coming back for more. So what are you waiting for? Get out there and start writing!